Behind every successful innovation, was a presentation in a closed room

Aayush Jain
About This Quote

Behind every successful innovation, was a presentation in a closed room. This quote is attributed to Arthur D. Little, one of the world’s leading management consultants. It captures the creative process, which moves forward through continuous creative thinking, followed by research and development (R&D) to meet customer needs or exploit new opportunities.

The quote says that the R&D process often takes place behind closed doors in order to protect the ideas of the innovator from competitive threats. This quote is being used by organizations who are taking their innovation strategies offline in order to develop new products and services in house.

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